In today’s rental market, success isn’t just about listing a property; it’s about strategy, timing and understanding what both landlords and tenants really need. At Michael Hardy, our lettings team takes a proactive approach to ensure every property reaches its full potential and two recent successes in Wokingham and Crowthorne highlight exactly how this approach delivers results.
Four-bedroom home in Wokingham
A four-bedroom detached home in Tiffany Close offered space, quality and a location close to excellent schools and commuter links. The landlord had invested in refurbishment works to ensure the property stood out at the top end of the market.
With a target rental price of £3,200 per month, the landlord made a deliberate decision to hold firm, declining two lower offers while waiting for the right tenant. Through close collaboration between our lettings and sales teams, we identified an ideal applicant- a family already in the process of selling their home with us.
The property proved to be a perfect match and after careful negotiation, a deal was agreed at £3,050 per month. This wasn’t just a successful let it was a demonstration of how patience, combined with strong internal collaboration, can deliver the right outcome for both landlord and tenant.
Two-bedroom apartment in Crowthorne
At Edrich Grange, the landlord approached us after a frustrating experience with another agent, looking for a more proactive service.
The two-bedroom apartment was initially launched at £1,450 per month, but early performance data told us something important: the pricing strategy needed a review to unlock demand. We advised a small adjustment to £1,375 to line with market expectations.
The result was immediate. Within three days, an offer was secured and the new tenant moved in within a month. This case shows the power of being responsive. In a competitive market, small, informed changes can make a significant difference.
Thinking of Letting Your Property?
Whether you’re aiming to maximise rental value, secure the right tenant, or want a smoother experience, having the right team behind you makes all the difference.
Get in touch with the experts at Michael Hardy today to find out how a smarter approach to lettings can work for you.